Can You Put Banner Ads in an Email? [Facts Explained]

Creating effective email marketing templates can be a fun and challenging way to help your business grow. Email allows you to create targeted advertising campaigns based on customer interest, and you can inform your subscribers of sales, discounts, promotions, and other incentives. Successful email marketing not only informs but it gives access to your goods and services, like through a link or clickable banner.

You can put a banner ad in an email. You can incorporate banner ads into the top, middle, signature, or sidebar of your email. You can use a staple banner that advertises your brand name and logo, or you can do a special banner for discounts or promotions.

Adding a banner to your email can be an effective tool for marketing if it is done correctly. Companies who use email banners not only see an uptick in sales and leads but emails with banners are often revisited, on average 3.3 times.

How Do You Create a Good Email Banner Ad?

Banner ads are a visual expression of your brand. More than the text of an email, your subscribers will remember the elements of a banner ad. They can also provide an instant connection to your goods and services by making them clickable. Banner ads in emails are guaranteed to increase your sales and leads and see your business grow.

In order for your email banner to garner the attention and success you desire, there are a few elements you will want to include to make it outstanding:

  1. Brand Name
  2. Brand Logo
  3. Link to Your Website
  4. Product Photos

Let’s take a deeper look into each of these elements and how they can add to your email campaign.

1. Brand Name

The brand name may seem like an obvious component to add to your banner to create brand awareness. While that is true, it’s not just about adding your brand’s name but how it’s done. For example, if this will act as your standard banner, you will want the brand name to be as prominent as possible. It should be the largest text in the banner and preferably centered, so it draws the eye.

If you are creating a banner for a limited time because it is announcing a promotion or discount, then the brand name can be more discreet. You’ll want the focal point to be the percentage of the discount or the deal you’re promoting because that will drive traffic to your website.

2. Brand Logo

Nowadays, there is a mix of brand names that are the company logo and companies that have a logo separate from the brand name. If you fall into the first category, you have already fed two birds with one scone, and you can move on to the next element. If your logo is separate, placing it in the email banner will increase brand awareness.

Your established branding will determine placement, and it should coincide with how it looks on other marketing materials like your website, ads, business cards, etc.

Banner ads are also where you would bring in your brand colors and graphics. The idea is to create a consistent brand experience across the board.

3. Link to Your Website

Aside from your brand name, the second most important element to the banner is making it clickable. Your subscribers require ease of access to the products or services you are advertising. If you’re using a standard banner, then allowing your customer to click anywhere on the banner to go to the homepage of your website is the best approach.

If your banner advertises a special offer or a specific product, then make your click applicable to that offer or product. Instead of going to the homepage, potential customers should be directed to the sale or the promotion. A third option is giving multiple options within the banner so your customer can choose where they would like to be directed.

4. Product Photos

The universal rule is to show, not tell. Depending on how big you want your banner to be, they can be a great place to feature product photos, especially if you are promoting a new or specific product. Product photos will increase the likelihood that your subscriber will click on your banner and visit your website.

If you feel overwhelmed by having to create a banner ad from scratch, there are websites you can go to, like, that have thousands of pre-made banner ad templates you can customize.

Banner Email Best Practices

Now that you have an idea of how to create an eye-catching banner ad for email let’s talk about some best practices for all your email campaigns. These best practices will be a dos and don’ts to make your banner work for you and avoid some common pitfalls when utilizing banner ads for email.

  • Make sure your banner is reusable and versatile.
  • Keep the design simple. Focus on one or two features as a focal point.
  • Make your banner sizes consistent across email campaigns.
  • Customize your banner ads based on your email campaign needs.

Always keep an eye out for feedback for consumers. In fact, it would benefit your brand to request it from your subscribers via a survey. Ask them about your banner ad’s look, effectiveness, and user-friendliness, among other email campaign components. You can adjust your banner accordingly.

You can also look at the backend to see which banners get more clicks, which emails with banners get revisited, and which email campaigns produce a substantial spike in sales. Don’t forsake the analytics, and you will be able to tweak your email banner ads to allow for the most growth.


Overall, banner ads in emails are great tools to increase sales and leads, drive traffic to your website, and grow your business. Despite the increase in social media marketing, email has remained one of, if not the most effective marketing strategy. That direct contact with consumers who have already expressed an interest in your business is like casting a net in a pond instead of the ocean.