How Much Should a Graphic Designer Charge for a Flyer?

Flyers are a common and effective marketing tool for small businesses, but their success depends on many factors – including the quality of the design. A poorly designed flyer will not only be ineffective, but it can also reflect badly on your business. On the other hand, an expertly designed flyer can grab attention, convey important information, and generate interest in your products or services.

A graphic designer should charge between $50 and $200 per hour for a simple one-sided flyer. The price of designing a flyer can vary depending on the complexity of the project and the experience of the designer.

Of course, the final cost will also depend on factors such as the number of revisions requested, the time frame given, and whether the client is providing their own content or if the designer needs to create it from scratch. This article will cover the flyer design process and how graphic designers may charge for creating different flyers.

How Do Graphic Designers Create Fliers?

The first step in creating an effective flyer is understanding the client’s needs. What is the purpose of the flyer? Who is the target audience? Once the designer has a clear understanding of the goal, they can begin to conceptualize a design that will achieve it.

After the initial consultation, the designer will create a rough draft of the flyer. This will be a basic layout of the text and images and is typically done in black and white. Once the client has approved the layout, the designer will begin to add color, typography, and other graphic elements.

The final step is to print the flyer or deliver it to the client in digital form. Depending on the agreement, the designer may also be responsible for distributing the flyer.

What Tools Do Designers Use to Create Fliers?

Creating a flyer usually requires the use of graphic design software such as Adobe Photoshop, Illustrator, or InDesign. These programs allow designers to create layouts, add text and images, and play with different color schemes until they find the perfect look for the flyer.

Designers typically use vector-based software such as Adobe Illustrator to create flyers. This type of software allows designers to create images that can be scaled to any size without losing quality.

Photoshop may also be used to create flyers, but it is not as common because it is primarily a raster-based program. This means that images created in Photoshop will become pixelated when they are enlarged. Designers may also use stock photos or illustrations to save time and money. However, it’s important to make sure that these photos are high quality and fit the overall tone of the flyer.

Designing a flyer comes with costs for a graphic designer’s time, as well as the printing costs. The time it takes to design a flyer will depend on its complexity. A simple one-sided flyer can usually be designed in an hour or two, while a more complex design may take several hours or even days. The price of designing a flyer will vary depending on the designer’s experience and the complexity of the project.

As for printing, the cost will depend on the number of flyers being printed and the quality of the paper. For a simple one-sided flyer, the average cost is between $0.10 and $0.25 per flyer. Higher quality paper and more complex designs will cost more to print.

Where to Find a Designer For Flyer Design

If you’re looking for a graphic designer to help with your flyer design, there are a few ways to find someone.

Freelance Graphic Designers On Fiverr, Upwork, etc.

One option is to use a freelancer marketplace such as Fiverr or Upwork. These sites allow you to post your project and receive bids from freelance designers. Another option is to use a local print shop or design studio. Many of these businesses have their own in-house designers who can help with your project.

The best way to find a designer is to ask for recommendations from friends, family, or other businesses. Once you’ve found a few designers that you like, be sure to check out their portfolios and read reviews before hiring anyone.

Graphic Design Agencies

In-house graphic designers that work within an agency will likely have a higher hourly rate than freelance designers. However, agencies typically offer discounts for bulk orders, so it’s worth considering if you need multiple flyers designed. These agencies typically have a team of designers that can help with your project. The downside is that they can be more expensive than freelancers or print shops.

Additional Tools for Flyer Design

There are some tools that make flyer design a more simple process, including templates, stock photos, and more. Microsoft Word offers a variety of flyer templates that can be used to create a professional-looking flyer. Placeit is a free online design platform that’s popular with small businesses and individuals. It offers a wide variety of templates for flyers, as well as other types of designs.

Stock photos are particularly useful for flyer design because they can be used to add color and interest without taking up too much space. iStock and Shutterstock are two popular sites that offer royalty-free stock photos. Printing services may also offer design templates that can be used to create a flyer. Vistaprint, for example, offers a variety of templates that can be customized with your own images and text.

Higher quality paper and more complex designs will cost more to print. When choosing a designer, be sure to ask for recommendations and check out their portfolios before hiring anyone. Agencies typically have a team of designers that can help with your project, but they can be more expensive than freelancers or print shops. If you’re on a tight budget, there are some free online design platforms that offer a wide variety of flyer templates.


When it comes to designing a flyer, there are many options available. The price of designing a flyer will depend on the complexity of the project and the designer’s experience. Printing costs will also vary depending on the number of flyers being printed and the quality of the paper.

The most important thing is to make sure that the flyer is effective in conveying the message that you want to communicate. Keep in mind the purpose of the flyer, as well as your target audience. Use high-quality images and make sure the text is easy to read. And finally, don’t forget to proofread the flyer before printing it!