Graphic designers are often tasked with creating ads for social media platforms like Facebook. These ads are designed to generate traffic to new pages or promote new products and services. So how much should you charge for a Facebook ad design?
Facebook ads can bring between $300 to $700, depending on the length of time the ads will run. Doing these ads by the hour would bring the standard of $25 to $75 an hour. Depending on a few factors, like the type of ads, you could create a job that turns into a career.
The intricate types and lengths of ads created on the Facebook platform attract people. However, several other factors influence what you charge for these ads, and some might be surprising. So read on and learn everything you need to know about what you should charge for Facebook ad designs.
Factors Influencing the Price of Facebook Ad Design
People outside the world of graphic design might not understand how they can make the amounts of money they make. They have specific types of training in several different areas that make them know things about merchandising and art that most people never understand.
A Designer’s Expenses Always Influence their Rate
Some clients might not understand it, but you should have a number associated with your expenses with each project. Having the things you need to complete the project is imperative to its success and charging for equipment is part of the industry.
A few things that designers could use during the project are:
- Computers – If some parts or repairs need to be made on your computers, having those things at your rate is smart. You must have a computer to complete the ads and monitor their progress on a platform beside a mobile device.
- Internet Access – Another thing designers will need to factor into their rate is their ability to access the internet. No matter what design program they are using to create the Facebook ads, they must have internet access to download critical updates weekly.
- Design Software – Some designers use an all-purpose design tool like Photoshop, while others use project specific design software like Placeit.net. However, nearly all design software is moving to a paid monthly subscription model.
Expenses should never be something that a designer has to haggle over. Being transparent with your clients, if they want, about what you spend on materials could endear you to them and create a bond that lasts beyond the current project.
The Designer’s Experience Level Will Affect the Rate
Your experience level as a designer is one of the most essential areas determining your worth. If you are a grizzled veteran designer with a proven success record, you have lots of leeway in what you charge clients. On the other hand, if you are new to the game, you could have to keep prices competitive to get steady work.
A couple of reasons that experience will affect a designer’s rate are:
- Quality of Work – The most significant factor is that clients and companies have no idea about the quality of your work. Clients want to know that the money they invest will work for their company and not harm its progress.
- Dependability – Some people take phenomenal jobs and flake on the company within the month. Having no proof that you won’t take the job and leave the company hanging in the wind is another reason your experience level affects your rate.
Experience can be overcome if you have a stable of excellent designs and a professional nature about you. Unfortunately, after a few clients get good results, the work will snowball, and you will be turning down jobs before you know it.
The Length of the Campaign is Critical to the Rate
Facebook ad campaigns can run for a long time. If you sign an agreement that entitles you to design all ads for the platform, it could be a job that lasts six weeks or a year. The campaigns are set periods that will feature the ads you created, and knowing how long they will run and how many you will need to make is very important to the designer’s rate.
Facebook determines campaign lengths. They charge fees to run these ads but provide deep discounts to people who join up for more extended contracts. If the agreement is long, you can expect to charge on the high end of your rate.
A Client’s Budget will Impact What They Can Pay.
Another thing that will impact what you charge for Facebook ads is the client’s budget. If they have deep pockets, you could spend more time on the designs, making them perfect. But, on the other hand, you could be forced to be creative with your time and design schemes with a smaller budget.
Some reasons to know about your client’s budget are:
- Payment – Let’s be honest. The most important reason to know your client’s budget is to see if they can afford you. You should not have to cut corners on your end to fit what they can afford.
- Size of the Project – If the project is massive, you can be the budget is going to be as well. Remember that they will be paying you for your services, but you will also have to pay Facebook to run the ads on their page. Big pockets deliver several different hands, and their pockets must be deep enough for all workers.
Money makes the world go round, and the same thing can be said about Facebook ad design. If the client cannot meet your rate, you should not lower your fees just to make them happy. Instead, stick to your guns, learn to negotiate for yourself, and find a workaround if you believe in the project.
What you charge for Facebook ads comes down to factors that affect everything about the project, from how much time you can commit to how long your ads will circulate. Therefore, you should have a firm grip on these factors and be confident with your rate to clients.
By doing your homework and knowing where you stand with the influencing factors, you should be able to reel in the clients with ease. Make sure that no matter what price you settle on, the client deserves your 100% investment and belief in the project.