If you are a designer, you can make money out of your career by designing custom cards for clients. One item that many people need is save the date cards. However, it can be tricky to determine the best price point for save the date cards. How much should you price them for customers?
Although you can pick any price you want, an excellent range is $5-$10 for a custom save the date card. This price might fluctuate depending on a few factors in the creation process.
Read on to learn more about the ideal price point for save the date cards. Once you start the selling process, you can experiment until you find one that provides the best profit. There’s a lot to cover, so let’s get started.
What Might Impact the Cost?
Whenever you sell art, a few items might impact the price. These factors are critical to consider before you provide a product for the world to invest in for their life. You don’t want to sell yourself short when it comes to your incredible creations!
Here are a few items that might change the price:
- Size: How big is the design?
- Time spent: How much time did you spend on this product?
- Cost: How much did it cost you in supplies to make the save the date?
- Details: How much detailing went into the save the date?
- Material: What material did you use? Was it easy or tricky to work with on the material?
These are vital to consider for your price.
The more work you put into the product, the more you can charge for it. You want the price to be high enough to make a profit but not so high that it will scare customers away. It will take a little experimentation to find the ideal price point.
Who Will Buy Save the Dates?
Who is the target audience for save the dates? What do people utilize them for in life? A price point makes no sense if you have no idea who your target audience is on the market.
Here are a few events people utilize save the dates for in life:
- Graduation parties
- Bridal showers
- Birthday parties
Save the dates are most often utilized for weddings, but they work well for any big event.
Ensure you market your save the dates to people who might be close to special events. The wedding industry is your biggest target, but you could also pave the way for graduation and anniversary parties. The choice is yours, and you will need to set the price accordingly.
Where Are the Best Places to Sell Save the Date Designs?
Now- where are the best places to sell save the date designs? Where can you go to get the most customers to allow your price point to succeed? There are several places you can list your save the date designs for potential customers to see.
Here are a few of the best places to sell:
- Show samples at farmer’s markets
You’re sure to find a customer in one of these places.
At first, you might want to test a few locations to see which sells the best. Once you find your most successful spot, you can put all your efforts into that spot for the best profit. Then, you can test the market.
Test the Market
Once you have your location, you can test your price point on the spot. Switch to different price points on varying days to see which customers are the most attracted to your product. Ensure you don’t test below a price that will give you a product.
Start at that $5-$10 price point and shift up or down. It’s critical to test the market to help you determine what your product is worth to customers.
Save the date designs can come in handy, particularly for those getting married. If you’re a graphic designer, you can make a profit by designing save the dates. Start selling them for $5-$10 and work your way up from there with location and market testing.
We hope this information was helpful! It can be tricky to determine the best price point, but you will eventually find one that works for you. With practice, you can have a successful business in no time!