How Much Should You Charge for Social Media Post Design?

Social media posts are an important part of any business’s marketing strategy. They help you reach a wider audience, build brand awareness, and connect with potential customers. Creating high-quality, engaging posts takes time and effort – so it’s important to ensure you’re getting compensated fairly for your work.

You should charge between $25 and $100 per hour for social media post design. Other options include charging a flat rate or retainer rate, depending on the social media platform you’re designing for, as they offer different forms of content.

When it comes to social media post design, quality is key. Make sure your posts are well-designed, visually appealing, and on-brand for your business. Keep in mind that each platform has different specifications for image sizes and types of content offered. This article will explore the different types of social media post design and offer some tips for pricing each one.

What Determines How Much Graphic Designers Charge for Social Media Posts?

As a graphic designer, charging for social media posts can be tricky to navigate. Because content differs so widely from platform to platform – and because posts are generally short and sweet – it can be difficult to determine how much to charge.

There are several things that determine how much graphic designers charge for social media posts, like whether you’re charging an hourly, flat, or retainer fee and what social media platform you’re designing for. From there, you can determine the best way to charge your clients.

Here are a few factors that will affect how much you can charge for social media post design:

  • The type of content you’re designing (e.g., static image, video, infographic)
  • The social media platform you’re designing for (e.g., Facebook, Instagram, Twitter)
  • The level of experience you have as a designer
  • Your geographical location
  • The client’s budget

Various factors like these will come into play when deciding how much to charge for social media post design. Keep reading to learn more about each type of fee and what social media platform you should charge for each one.

Pricing Strategies for Social Media Post Design

Creating a pricing strategy for social media post design is all about figuring out what works best for you and your client. There are three main ways to price social media post design: hourly, flat, or retainer rate.

Hourly Rate

Charging an hourly rate is one of the most common pricing strategies for social media post design. When using this strategy, you must be upfront about your rates from the start. That way, there are no surprises later on down the road.

To determine your hourly rate, figure out your business costs, consider your experience level, and research what other designers in your area are charging. Once you have all of that information, you can set your rates.

Flat Rate

Charging a flat rate is another common social media post design pricing strategy. When using this method, you’ll want to consider the time it will take to complete the project and the level of experience you have.

If you’re a newer designer, it’s important not to underprice yourself. Be sure to do your research and find out what other designers with a similar level of experience are charging for similar projects.

Retainer Rate

The last pricing strategy we’ll discuss is the retainer rate. This method is common for designers working with clients on an ongoing basis. Using this strategy, you’ll agree to a set price for a certain number of monthly posts. This is a great option for clients who need a consistent stream of content.

Depending on your experience and the number of posts your client needs per week or month, use your hourly rate to calculate how long the entirety of the project will take for the time frame. Retainer rates can be anywhere from $250 to $700 per month, depending on how much work you’re doing.

How Do Post Designs Differ for Various Social Media Platforms?

While the basics of creating an appealing social media post are the same no matter what platform you’re using, there are some key differences to keep in mind.

Post designs differ between social media platforms because each platform has different specifications for image size and type of content offered. For example, Facebook offers a variety of content types (e.g., static images, videos, infographics), while LinkedIn is mostly text-based.

  • Facebook: Facebook posts tend to be more text-heavy than other platforms like Instagram or Twitter. This means that they require a bit more time to create, as you’ll need to come up with a compelling message that speaks to your audience. An hourly rate is a good option for Facebook post design, as you can charge anywhere from $25 to $100/hour.
  • Instagram: Instagram is all about visuals. Posts on this platform should be eye-catching and engaging, with strong visuals that tell a story. Because of this, you may want to charge a flat or retainer rate for Instagram post design, depending on how many posts your client needs.
  • Twitter: Twitter is all about brevity, so you won’t need to spend as much time on each post as you would for other platforms. That said, you’ll need to be extra creative to get your point across in a limited amount of space. Flat or retainer rates work well for Twitter post design.
  • LinkedIn: LinkedIn posts are similar to Facebook posts in that they tend to be longer and more text-heavy. However, since LinkedIn is a professional network, your posts should have a more serious tone. Hourly rates are a good option for LinkedIn post design.

In addition to these common social media platforms, there are a variety of other networks out there. Some examples include Snapchat, Pinterest, and Tumblr. If you’re designing posts for one of these platforms, be sure to research the specifications for each platform so that your posts are sized correctly and look their best.

Tips for Saving Time and Money as a Graphic Designer

The amount of time it takes to finish a task is one of the key elements influencing your pricing. If you can design a post quickly, you may charge less than if it takes you many hours to complete.

Using templates to speed up the design process is one option. Placeit offers a large selection of social media templates for use in minutes that can help you create professional posts quickly and easily.

Another great way to save time (and money) is to use a social media post scheduler. This tool allows you to create and schedule your posts in advance to spend less time managing your social media accounts.


Charging for social media post design can seem daunting, but it doesn’t have to be. By using one of the pricing strategies discussed above and keeping the tips for saving time and money in mind, you’ll be able to confidently set your rates and get started on designing great posts for your clients.