Logo design is an integral part of any business. It is the first thing potential customers see, and it can make or break a deal. Unfortunately, many business owners think that logo design is a quick and easy process, but that is not always the case.

A good logo design can take anywhere from 15 hours to 4 weeks to complete depending on the graphic designer’s process, skill level and complexity of the logo. Consider using a graphic design tool that includes a logo maker. This is guaranteed to speed up your logo creation time!

We recommend Placeit.net for this because their logo maker has thousands of pre-made templates you can customize, and they give you full commercial usage rights so you can copyright, trademark, and sell the logo you create.

However, it’s important to remember that a good logo is worth the investment, and it is worth taking the time to get it right. In this blog post, we will discuss how long it should take to design a logo and some of the factors that go into the process to give you an idea of what to expect.

How Long Should it Take Me to Design a Logo?

Time is of the essence when it comes to logo design. The faster your client can get the logo, the sooner they can start using it for their business. However, a good logo takes time to create and should not be rushed.

But how much time should you realistically allow for the design process? The answer depends on several factors, including:

Your Process, Skill Level, and  Experience

Every designer has their process, and the amount of time they need to create a good logo varies. For example, one designer may take months to create a perfect logo, while another may have their “aha!” moment after a few hours and still create a great logo.

The skill level and experience also play a part in how long it takes to design a logo. For example, a beginner designer will likely take longer to create a high-quality logo than an experienced designer.

Therefore, consider all these factors when giving your clients estimates of your time. You should be able to give a reasonable estimate based on your experience and the process you use.

Source: Shutterstock

The Complexity of the Logo

A company’s logo is one of the most important pieces of branding they will ever create. It is often the first thing people see, and it can make a lasting impression. As a result, many companies want to invest in a great logo that accurately represents their business.

For some companies, this means creating a complex logo with multiple elements. For others, a simple, one-color logo is all they need. The complexity of the logo your client chooses will affect how much time is required to design it.

Simple logos will take less time to design than complex logos in most cases. This is because there are fewer elements to consider, and your primary focus is getting the details right.

On the other hand, complex logos require more time to create because there are more things to think about. As the designer, you need to make sure all of the elements work well together and that the logo accurately represents the company.

Client’s Requirements

If your client gives a very specific brief with detailed instructions, you will work much faster than if they give you some general ideas about what they want.

Similarly, if they already have a logo they like and want you to tweak it a bit, it will take less time than starting from scratch.

The Size of the Company

The size of the company also affects how long the logo design process will take. For example, a small company with a limited budget may only need a simple, basic logo, while a large corporation will require something more complex and detailed.

Not to mention, big companies tend to have approval communities and must follow specific legal requirements, which add to the amount of time needed for logo design.

Source: Trillion

The Competition’s Quality of Branding

An excellent graphic designer evaluates the competition’s branding and determines what aspects are working well and which could be improved.

If your client’s competition has a weak or nonexistent branding strategy, you’ll have an easier time differentiating the company from the rest of the pack. As a result, you’re are more likely to spend less time working on the logo.

However, if the competition has a strong branding strategy in place, it’ll be more challenging to differentiate the company from the rest. In this case, you’ll likely spend more time on the logo design to ensure that it stands out.

The Complexity of the Company’s Branding

If the company has a lot of history or offers a wide range of products and services, it’ll be more complex for you. You’ll need to understand the different nuances that make up the brand to create an effective logo.

On the other hand, if the company doesn’t have a rich history and only offers a few products and services, you will have more freedom to be creative, and likely take a shorter time creating the logo.

Client’s Budget

The amount of money the client is willing to spend on a logo will also affect how long it takes to design one. High-quality, custom logos often cost more and take longer to create than low-cost, pre-made logos.

However, a more expensive logo doesn’t always mean a better logo. In most cases, you’ll have discussions with the client to find out how much it will cost. Therefore, you may find you’re still spending more time on a logo that you didn’t charge too much for. So, make sure you have your numbers in mind and know the industry rate to ensure you’re getting paid what you’re worth.

Source: Apex Creative

Wrapping Up

The amount of time it takes to design a logo depends on various factors, including the scope of the project, your experience, the budget you have to work with, clients’ requirements, brand complexity, and other factors we’ve discussed in this article.

However, typically, it takes about 15 hours to 4 weeks to design a logo, depending on the complexity and scope of the project. Bigger companies take even longer, with some projects taking months since a lot of research and revisions are typically required.

Consider using a graphic design tool that includes a logo maker. We recommend Placeit.net for this because their logo maker has thousands of pre-made templates you can customize, and they give you full commercial usage rights so you can copyright, trademark, and sell the logo you create. This is guaranteed to speed up your logo creation time!